The A/B Test Revenue Calculator

Put your numbers in. See what one winning test is worth in a year, and what a year of testing adds up to.

What one winning test adds per year

Example

+3% lift · a modest win

—

A small change to one step of the funnel.

+5% lift · a solid win

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A clear improvement to a key page or offer.

+10% lift · a strong win

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A bigger shift, like a new offer or a rebuilt page.

4 winning tests a year at +5% each add up to

—/year

Assumes each win stacks on the last one. Real results depend on traffic, offer, and how many tests win.

4 wins a year—